• slidebg rethink fearlessly

    rethink fearlessly.

    We live by our own code.
  • slidebg Imagine the Possibilities

    Imagine the Possibilities.

    Intent. Impact. No limits.
  • slidebg We Are Viaspire

    We are Viaspire.

    Strategic Communications. Design. Development.
  • slidebg Design Thinkers.

    Design Thinkers.

    Agents of Empathy. Optimists. Ambidextrous Co-Creators.

Design Thinking

Sometimes both the problem and the solution are unknown. Often times, the solution is the first to be defined without thoroughly understanding what truly needs to be solved. Design thinking is collaborative, exploratory, creative and makes ideas tangible.

Strategic Communications

Today, your options to communicate seem limitless. Yet, no single message can be out of sync. When attention is at a premium, every point of contact is critical and “character counts.” Strategic communications is an integrated, cross-channel approach to help build the volume and reach of your “echo.”

User Research

Understanding the true nature of those you connect with is essential at a very specific level. Knowing and prioritizing what’s important — the wants, needs, motivations and behaviors of your intended audience helps you make an informed-decision and fosters the opportunity for greater innovation.

Digital Design

High performing digital design is complex and specialized. Empathy, active listening, collaboration, respect, optimism and the willingness to apply and adapt many layers of requirements make for the most effective solution.


Client-side, server-side, widgets, plug-ins, scripts and styles — thousands of lines of code bring your vision to life. For you, the technology must be seamless and reliable. For us, it is ubiquitous and always at the ready.

Agile Movement

Bringing it all together, our work has a cadence — a rhythm and flow that guides the work we do, when we do it and how we create-to-innovate efficiently and effectively. With increased checkpoints to make informed decisions, even pivots, when necessary — Agile affords us repeatable success with a clear path (an iterative, cyclical process) and precise commitments to follow.

About us.

We are a full service digital agency with deep roots in design thinking.

We live by our own code: rethink fearlessly.
Exploration, synthesis and validation is our modus operandi.
We contextualize “what is” to solve the “to be.”
We help you thrive in this ever-changing digital landscape.

Our work goes well beyond your website, your mobile experience, your social interactions…

We build trusted relationships, satisfying experiences and honored communities.

About Us Image

Meet the Team.

With over 15 years of side-by-side collaboration, we live and breath this work together out of passion for our craft and our commitment to “putting people first.”

Heather Dority

CEO | Director of Strategic Services

Understanding what moves the heart and mind, especially in the “Always On” digital age, is what fuels me. Some may say it’s the coffee, but really the drive to fully explore and create positive experiences just runs through my veins. I see ideas and answers in unrelated things. Not ashamed to say, I write in hashtags. #sorrynotsorry

Avery Dority

COO | Director of Technical Services

Working with and keeping up with technology is like a competitive sport to me. The game is always changing. New tech always has me stepping up my game. I love the challenge — the mental workout — to make it all click! I love the sense of achievement, knowing how hard I played the game.

Tracy Roberts

CCO | Director of Creative Services

You get a lot of perspective from rock climbing — every detail is important. The boulder ahead may look big, but when you are up close, you can see it for what it is worth. That’s how I approach design. Everything in design is about calculation and risk. The outcome is thrilling.

Featured Work.

Get a sense of our scope of work.

Strategy 4
User Research 3
Content 4
Visual Design 6
Development 5
Social Media 3
Organizational Development 1
  • NV Painting
    web develoopment
  • NV Painting
    visual design
  • CalPERS
    visual design
  • MassCUE Communications
    content strategy, web writing, copy editing, content management
  • MassCUE
    ux, web development, cms, wordpress
  • CalSTRS
    user research, content strategy
  • Cal/EPA Air Resources Board
    user research, digital strategy
  • AllData, an Autozone Company
    user research, digital design, product prototype
  • CalPERS Diversity & Outreach Program (CDOP)
    strategy, web development
  • Human Securities
    web development, cms, wordpress
  • CalSTRS
    content strategy, web writing, copy editing, style guide
  • Hospital Quality Institute (HQI)
    content strategy, web writing, copy editing, content management
  • CalPERS
    content strategy, web writing, copy editing, training
  • The Bay Area Urban Areas Security Initiative
    ux, visual design, web development
  • AllData, an Autozone Company
    user research, digital design, product prototype
  • Spare the Air by BAAQMD
    visual design, content strategy, web development
  • California Plug-in Electric Vehicle Collaborative
    visual design, content strategy, web development
  • ISTE
    organizational consulting, social recruiting for digital team
  • Hospital Quality Institute - CalHEN
    website imagery, program branding
  • Human Securities
    visual and identity design, web development
  • Cal/EPA Air Resources Board
    user research, digital strategy
  • DriveClean California by ARB
    user research, visual + identity design, web development
  • CalPERS
    digital strategy, social media

What we do.

We use our expertise to reach your vision.

Design Thinking

Discovery, experiment and ideate. Your best future state is our goal in mind.

Relationship Building

Understanding the relationships you have and how to honor them is our business.

Digital Products

Yes, there’s an app for that -- and a landing page, website, community, a self-service, a social interaction. You name it, if it’s online, it’s our time.

Delivering Platforms

Drupal, Wordpress, Joomla, Sharepoint and Sitecore. Bootstrap, CSS. Social platforms galore. From the front end to back-end, we’ve got you covered.


Find out what’s on our mind. Our latest challenges and achievements. We want to share our latest insights with you.

Take a Peak

Who We've Served.

Honored to work with some of the best and brightest.

Let's work together.

We would love to hear from you.


8110 Pocket Rd., Suite 102
Sacramento, CA 95831
(916) 509-9879 or (866) 554-4081