Our Process
Viaspire stays at the forefront of online trends and best practices, while creating new and innovative solutions designed for competitive advantage and targeted response.
Utilizing a project-tested process to Define.Innovate.MaximizeSM solutions for our clients, Viaspire has adapted and created a flexible and repeatable process that drives a project from start to finish.
While each engagement has unique goals and challenges to be addressed, this high-level outline of our process is designed to scale to meet the needs of your project(s).
Viaspire takes a proprietary approach to creating successful results for our clients. Our process is captured by distinct phases:
Define
Every project requires discovery and analysis to define a clear vision for the project. The value of this phase provides a clear framework for engagement.
Some of the areas defined include:
- Establishing a clear offering and call to action
- Competing factors and market opportunities
- Use cases and functional requirements
- User profiles, segments, and personas
- Scope of project, resource allocation, budget and timeline
- Baseline for success measurements
- Strategic Recommendations & Project Roadmap
Innovate
Setting the foundation and framework for the project, innovation can now flourish. Viaspire focuses on visual, functional and communication concepts during this Phase.
Some of the areas of innovation include:
- Creative Design
- Information Architecture
- Content Creation
- Technical Design & Development
- Team Collaboration (New Team Formation, Processes, Idea Generation)
- Business Process (Re)Engineering
Maximize
To become exceptional requires maximizing your potential and leveraging key opportunities to enhance your online relationships. With a clear understanding on how to track, test, and adapt to key performance indicators, we maximize your investments and the customer experience.
Viaspire recognizes the best results come from projects that include steps to:
- Test & Measure
- Promote & Evaluate
To ensure best practices and adaptations to common business processes, Viaspire re-visits our methodology to baseline and adapt new and improved efficiencies resulting from an engagement.
